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– to study various approaches that define the concept and content of the
reputation of the state apparatus;
– to define a concept for studying the reputation of the state apparatus;
– to assess the factors influencing the organizational reputation of the state
bodies of the Republic of Kazakhstan;
– to identify optimal models and mechanisms for managing the organizational
reputation of the state apparatus of the Republic of Kazakhstan;
– develop practical recommendations to improve the reputation of the state
apparatus.
The theoretical and methodological basis of the research is presented both
by general scientific methods that allow studying phenomena in their development
and taking into account the relationships that arise between them, and by private
scientific analytical methods (description, comparative analysis, systematic review,
search strategy, system analysis, etc.).
Using the methods of description and comparison, the domestic and foreign
experience of the development and management of the organizational reputation of
the state apparatus is analyzed. A system-analytical method was used to analyze
legislative acts and regulatory documents. When using the method of comparative
analysis of concepts close to the concept of reputation, the author had the
opportunity to demonstrate their differences, both at the level of definitions and in
terms of ways of their formation.
The quantitative research method was applied in the form of a sociological
survey of the population in order to determine the level of reputation and the
factors influencing its formation. The sociological survey was conducted by
creating a survey form in the Google Forms application and sending the

questionnaire via messengers. In the same way, an expert survey of civil servants
of the central office of the ADGS of the Republic of Kazakhstan was conducted,
which made it possible to form a qualitative basis for conducting basic sociological
research.
The qualitative part of this study makes it possible to deepen the
understanding of the concept of "organizational reputation of the state apparatus"
and to reveal the capabilities of state management bodies with a serious approach
to the formation of their own reputation.
The theoretical basis on the organizational reputation of state bodies was
formed as a result of systematic theoretical and empirical research in the field of
public administration. In addition, the introduction of the concept of organizational
reputation is used not only for the production of scientific knowledge, but also in
the practice of public administration.
During the writing of the dissertation, the author relied on the generally
accepted fundamental research of the general theory of the formation of
organizational reputation not only of state organizations, but also in the system of
business structures. The research covered the works of scientific researchers over
the past two decades in the field of organizational reputation formation.
The thematic analysis of the works devoted to this topic confirms the
importance of reputational problems identified as a result of qualitative analysis.