Page 1 - Аннотация

ANNOTATION
to the dissertation work of a doctoral student of the Academy of Public
Administration under the President of the Republic of Kazakhstan
Manakbayeva Aigerim Bokeikhanovna on the topic «Social audit of the film
industry in the context of the country's cultural development», submitted for the
degree of doctor in the educational program «8D04113 - Public Administration»

Relevance of the research topic. The film industry makes a huge contribution to
the cultural development of the country. Cinema is the most important cultural asset of
society. As a cultural heritage, the products of the national film industry contribute to
the formation of the individuality of the people, strengthening international relations,
and increasing the positive image of the state in the world.
On the way to renewing social values and modernizing the country, cinema has
great ideological significance. Through cinema, ideas are in the interests of the state,
national identity, moral and spiritual values are promoted. Demonstrating its uniqueness
in the intercultural space, cinematography expands international ties. In this regard, the
state pays special attention to promoting the products of the domestic film industry in
the country and abroad [1].
The film industry as a unique branch of culture brings spiritual and moral benefits
to society. Cinema, being one of the ideological means of the state, carries out socio-
cultural activities in society. Domestic cinema has the ability to describe and convey to
its viewer the acute problems of society and state policy. In this regard, the feedback of

people as a consumer of film products is important. The state should take into account
public opinion, current trends, and the socio-political context in the consumption of
national films, based on the principle of «consumer orientation». Consideration of
citizens’ opinion is a key element of the «hearing state».
One of the important components of the socio-cultural aspect of the film industry
is the perception of domestic films by the population, the viewer's opinion and proposals.
In this regard, the need to search for new theoretical and methodological approaches that
provide public assessment is of particular importance. In determining the social
efficiency, effectiveness, and usefulness of films for the population, the elements of
social audit are the most favorable. Social audit, as a relevant method of ensuring civic
engagement, makes it possible to assess the level of achievement of the goals set by the
film industry, analyze gaps and shortcomings, and also take into account the criteria for
the social and moral responsibility of industry representatives to the population.
At the same time, social audit is an understanding that the industry is developing
in the right direction, taking into account the interests of society. Public control or
feedback also makes it possible to assess the quality and transparency of the domestic
film industry. Social audit emphasizes the attention of the subjects of the film industry
to the problems of society of a sociocultural nature and contribution to their solution. In
addition, the technology of social audit makes it possible to assess the quality and
transparency of the domestic film industry.
The relevance of this study lies in the rationale for the need to use a social audit
tool in the public administration of the film industry as a cultural sphere. Prospects for
the application of social audit of the film industry allow us to assess the impact of the